Mobile Website Analytics – Little Known Tips
If you are using Google Analytics you will see that GA includes the iPod as a mobile device. This may be misleading since behavior on the iPod is much different than on a mobile phone. You don’t have...
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Matt Cutts’s TED Talk: How Can it Improve Your Website?
Matt’s message on TED had nothing to do with webspam—his day job at Google. It is a road map on how to improve your life. Since it is difficult to change your behavior it is best to try something for...
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Usability Study That Google Forgot To Do
Usability studies need to be done frequently on websites to make sure that you are not leaving money on the table. That is why we recommend doing fast and dirty studies rather than big budget...
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Brand Names on Google Adwords: Israel vs. USA
It is a great strategy for your competitors to buy your brand name on Google Adwords. You invested time and money into your brand name and they reap the benefits by showing their ad every time someone...
View ArticleUsing the 404 Error Page to Increase Conversions
Even if you always keep your website up to date people are sometimes going to end up on your 404 error page. It could be their fault–maybe they typed in a URL with mistakes. Or it could be because you...
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China Internet Marketing: Baidu vs Google
Although Baidu is the dominant search engine in China, Google does have significant traffic. How significant depends on the specific keyword. Many people in China who look for B2B products or services...
View ArticleiPad,iPhone, Mobile Websites and Flash – an Overlooked Problem
With mobile traffic increasing, many businesses have developed special mobile websites to improve usability and increase conversions. It is important not to have Flash on the mobile website since...
View ArticleViral Marketing My Ass
My neighbor who owns a Bible reenactment village, has a flair for PR. He equipped his donkeys with Wifi –probably the first in the world. Here are just some of the headlines he got. Internet for those...
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Checking Organic Keyword Traffic Trends on Google Analytics isn’t Possible...
Google Analytics is not providing all the keyword traffic information anymore. The most trafficked keyword now is usually “not provided”. If this segment is not too big the accuracy of the organic...
View ArticleWeb Analytics – A Great Way to Help You Make the Wrong Decisions
It is well known that you have to be super careful when making decisions based on web analytics. It is so easy to make web analytics mistakes. Common mistakes such as not having analytics code...
View ArticleHow to Beat Panda and Penguin Updates
There is no doubt that this year’s Panda and Penguin updates have caused significant changes. We found that the best strategy is to understand Google’s goals and how they might implement them in their...
View ArticleShopping Cart Usability
One of the first things we do when we start working with a new ecommerce client is check out the shopping cart. In general, they are much better today than they were a few years ago. However there is...
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A Shortcut for Batch Adding Countries to AdWords
Creating a global AdWords campaign that excludes a few countries is something that should be simple to do, but for some reason Google does not allow you to create a campaign and delete a few countries...
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Global Multilingual SEO Book Just Published
My book on Global Multilingual SEO was published on Amazon recently. It is a short, hands on, practical guide based on our 15 years of managing global campaigns. The main chapters are: Should You...
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Middle East Internet Usage
One of the major pitfalls of statistics is the misrepresentation and misinterpretation of the facts. Getelastic recently republished an infographic from go-gulf.com about Internet usage in the Middle...
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Google Hiding Keywords Increases Adwords Importance for Keyword Research
It has been obvious for a while that Google is steadily closing off keyword information for organic searches. However Adwords still shows the actual search term used by the user. You can see them by...
View ArticleFacebook Buys Onavo – Israeli Mobile Data Analytics Company
The company will remain in Israel. Many people complain when Israeli companies are bought out and relocated to the USA. The employees don’t have a job. Israel won’t enjoy the tax benefits anymore. Etc....
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Global Internet Advertising Strategy
When advertising on the Internet in different countries has many challenges. With Google Adwords one main challenge is to decide what kind of campaign architecture to use and how to keep management...
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When Conversion Rates are Meaningless
Analyzing conversions rates is one of the most important activities an Internet marketer does. Finding out which channels and/or keywords have high conversion rates lets us know where to put more...
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Usability Testing in Foreign Languages
If your website design doesn’t work well you can always add instructions to help overcome many of the problems. However this is not ideal. The easier your website is to use the better chance you will...
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