Should You Use Negative Keywords on the Account Level
Have you read our first and second blog posts about negative keywords? Now it’s time for Part 3. Google has recently added the ability to add negative keywords on the account level. That has a few...
View ArticleChat GPT, AI and Digital Marketing
ChatGPT has made quite an entrance. People are learning what it can and cannot do for digital marketing. We decided to test it against humans. We set up a contest on a freelance website for people to...
View ArticleIs ChatGPT Better Than Google’s Bard?
Google’s Bard does not yet allow access from Israel. That’s already a big negative in our opinion. Instead of asking people which AI they think is better, we decided to go directly to the source and...
View ArticleGoogle Ads Experiment Strategy
Did you know that Google Ads is literally set up to perform experiments? We had a successful campaign running with all its keywords on “Phrase match”. In general, phrase match is our preferred choice...
View ArticleNavigating Google Ads Policies: A Case Study
COVID-19 Employee Shortage During the height of the COVID-19 pandemic, we faced a significant challenge. Our client was in desperate need of employees, yet the pool of available talent seemed to have...
View ArticleA Word of Caution: Analyzing Gender Through Google Analytics
Male vs. female online shopping behavior Studies demonstrate that gender significantly influences online shopping behavior. As a result, analyzing male and female behavior on websites can be a...
View ArticleMake it Easy to Leave to Increase Sales and Leads
We all know that making it easier to buy products on our website will increase sales and leads. But a less-known strategy is to make it easier for people to disengage. Here is an example from Katy...
View ArticleDigital Marketing in the Wake of the Swords of Iron War in Gaza
Digital Marketing in the Gaza War Digital Marketers are uniquely equipped to explain Israel’s position in cyberspace because we understand the influence of social media. For example, Hamas uses the...
View ArticleHamas is Excellent at Digital Marketing
I recently listened to an amazing interview with Ella Kenan a travel blogger and a digital marketer who has been working hard on helping Israel’s hasbara. Kenan was responsible for making the hashtag...
View ArticleBank of Israel Forgot to Conduct Usability Studies
The Bank of Israel redid their website about a year ago. But apparently, they haven’t done any usability studies. When you land on their 404 page: The visual has nothing to do with the Bank of Israel....
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